About Me
I am originally from Amsterdam, but I've spent my career working with clients internationally. Primarily in the UX and behavioral space, as a designer, researcher, and strategist.
I believe that businesses making the most impact understand that design can tremendously influence the human experience. Behavior is the pillar that design stands on, and only product strategies rooted in a deep understanding of behavioral mechanics can reach the impact most businesses are looking for.
In my work, I help organizations identify what drives humans in their actions, which unearths untapped value. My goal is to bridge behavioral science with product strategy and design, to create products that genuinely resonate with human nature.
Awards and Honors
2024 - Webby nominee: Best User Experience. Alongside Apple Music & Global Citizen.
2024/23 - The Next Web T500: Shortlisted for the 500 most talented in tech under 30.
2023 - Shorty Awards finalist in Non-Profit
2022 - Webby nominee: Best User Experience Alongside Meta and Apple
2022 - Fast Company’s Innovation by Design Awards best Home design category