Topics
EdTech for Kids / Travel
Role
Sr Product Designer / Strategist
Role
Behavioral Research / Concept Development / Experimentation / UX Design / UI Design
About Are We There Yet?
Are We There Yet, is an educational app for children from The Netherlands. The app is an intersection between entertainment and learning, offering children fun challenges that teach them about the rapidly evolving world around them.
The Problem
Over the past few decades, tech companies have prioritized user engagement over learning and growth, leading to addictive behavior for adults and children. They’re designed to keep people hooked and give instant gratification. After a while, they can distort the brain’s dopamine production which directly influences the capacity for long-term effort. And this is especially concerning for children with a long learning curve ahead of them.
The Work
With the very few healthy digital experiences for children available, we wanted to create something that's accessible to children of all backgrounds. Our goal was to design for kids first but solve parent's problems. Many parents feel the connection between them and their children eroding due to screens.
That's why we developed science-backed methods that create the ultimate learning environment for children. With an emphasizes social connection. The goal was to activate children's innate curiosity and to help them experience new things through gamified challenges. Using the online to get offline and blending entertainment and education to shift the way children think about learning back to its natural stage.