Topics
Digital health / Community Building
Role
Sr. Product Designer / Strategist
Role
Behavioral Design & Research
Product Strategy / UX Design / UI Design
Awards & Honors
Webby nominee 2024 - Best User Experience. Alongside Apple Music & Global Citizen
About BounceBack
BounceBack is an app for people who are recovering from an injury. The app provides practical tools and a supportive community of people who are going through a similar experience, making recovery less lonely.
The Problem
Orthopedic patients often struggle with feelings of isolation, fear, and dependency during recovery. Traditional practices frequently neglect the mental and emotional aspects of healing, which are crucial for recovery. The market reflected the lack of attention on this topic with very few avenues of help being available.
The Work
The goal was to mend the disconnect between physical rehabilitation and emotional support. Nonetheless, we were dealing with a sensitive audience, where many things needed to be considered, which was challenging. For example, as a patient, you want to feel supported but not like a victim.
We identified these underlying emotional needs early on and this is reflected in our work, e.g. the abstract symbolism and warm colors used in the design mirroring emotional support. Each feature of the app caters to a specific underlying need, with the feature set as a whole being the ultimate supportive kit for healing.